SEO Case Sudy - Natures Own & Cytoplan

Sector: Ecommerce / Mail Order Nutritional Supplements
Geography: UK wide

Natures Own and sister company Cytoplan provide nutritional supplements such as vitamin and mineral formulas in the unique form of 'Food State'. These products are sold through an extensive network of practitioners and shops throughout the UK.

The Problem

Both companies have well established ecommerce websites and online orders have increased over the past few years. However the vast majority of such sales have come from existing customers and distributors. The businesses lack a 'natural' visibility on the search engines for the products they sell.

The Solution

Both websites are currently being redeveloped to offer a greater breadth of online and back-office functionality. Growing Online had been advising the Directors and relevant staff regarding a range of internet marketing opportunities for the new sites.

The Result

Growing Online have provided a cost effective and hands-on training programme delivered at the company's premises.

The core focus has been on providing SEO (Search Engine Optimisation) training for relevant staff to ensure the new sites are most likely to rank well on the major search engines for the broad range of products sold.

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    " The training and consultancy has formed the cornerstone of our new online strategy "

    Managing Director - Natures Own