SEO Case Sudy - Imaging Insurance
Sector: Insurance
Geography: UK wide
Imaging Insurance are a niche insurance company providing specialist insurance policies for the photographic and journalism sector throughout the UK. The company was founded in 2005 by a leading industry expert.
The Problem
To increase market share the company carried out a broad range of nationwide marketing activities. It soon became clear that leads generated from the company website were of a high and cost-effective calibre i.e. these enquiries were the most likely to be converted to a customer - particularly when compared to the other forms of marketing.
However the visibility of the corporate website on the search engines for relevant key search phrases (e.g. 'photographic insurance') was negligible.
The Solution
Growing Online carried out an optimisation programme identifying and targeting a broad range of specific key phrases. Such key phrases were recognised as being the most desirable and relevant key phrases with the highest search volumes.
The Result
The optimisation strategy bore commercial fruit with results that have stood the test of time. Imaging Insurance is on the first page of Google for all targeted key phrases with a number of NO1 positions.
As a result of improved search engine positions 'natural' internet leads have continued to grow on a monthly basis and such leads typically have a high likelihood of converting to a sale. Thus forming an integral part of the company's long term marketing strategy.
