SEO Case Study - CW Groves
Sector: Garden Centre, Nursery & Ecommerce
Geography: Dorset & UK wide
Groves are a long established family business comprising an extensive garden centre and plant nursery located in West Dorset.
The Problem
The business had updated their internet presence to comprise a fully functional ecommerce website. However despite the high quality of the website in terms of design, product breadth and functionality it lacked a good visibility on the search engines for the majority of products sold.
The Solution
A review of Grove's ecommerce website was carried out by Growing Online. Subsequently a half-day of training was provided for a director and the webmaster of the Garden Centre and Nursery business. The training focussed on uncomplicated steps to improve the visibility of each of the wide range of products Grove's sells online.
The Result
The Grove's team rapidly implemented simple updates to their website and followed a set methodology when adding new products.
As a result after only six months visitor traffic had increased substantially and the turnover of online sales had increased tenfold in order value.
