SEO Case Study - Goadsby

Sector: Residential and Commercial Property Agents
Geography: South & South West England

Goadsby are a leading firm of residential and commercial property consultants based in the South and South West with 25 offices throughout Dorset, Hampshire and Wiltshire.

The Problem

Despite their history and business growth the company had little natural visibility on the search engines such as Google when people searched (for example) for property for sale or rent in the areas they covered.

Goadsby are an excellent example of a 'Geographic specific' business in terms of their internet audience. People will be specifically searching online for properties for sale or rent in specific geographic areas e.g. 'houses for sale Bournemouth'.

The Solution

An optimisation (SEO) strategy was implemented on the Goadsby website and search engine results showed immediate and incremental improvements on a week by week basis.

The Result

For over 160 targeted search phrases (e.g. 'estate agents Dorset') the average Google position was 88th on inception of the optimisation and after 6 months the average position was 8th - including 8 no.1 spots and 87 top ten listings. After more than 12 months of completion of the optimisation these results remain consistently strong.

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    " Immediate and incremental improvements on a week by week basis "